In April 2015, CSX Corporation launched the newest incarnation of its Trees for Tracks program at the NASCAR Sprint Cup Series Food City 500, held in Bristol, Tennessee. At the same event, NASCAR unveiled its Race to Green campaign, a part of the larger NASCAR Green initiative, which encourages the planting of trees. CSX started the Trees for Tracks program in 2009 and has since planted significantly more than the promised 21,000 trees, one for every mile of track. The program’s “treequel” doubles the goal to 42,000 trees planted by 2018.
At the event, NASCAR driver Chris Buescher, who normally drives a car decorated to promote the CSX Play It Safe initiative, applied Trees for Tracks graphics to the back of his Ford. In addition, he passed out autographed driver cards printed on seed paper that grows into flowers when planted. In commemoration of the new Trees for Tracks program, CSX vowed to plant 50 trees locally after the race, bringing the total of plantings up to 26,233.
The Trees for Tracks program targets communities around the nation in need of more green. The program also pushes for the planting of larger specimens known to establish quickly or varieties native to a site.
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